Building artists visually, strategically, and authentically.
Artist development isn’t just about aesthetics; it’s about clarity, consistency, and connection.
I work closely with emerging artists to help shape their visual identity, digital presence, and creative direction. From branding and content creation to strategy-led visuals, I support artists in building a world around their music so they’re not just releasing songs into the void.
This work blends my background in music photography, content creation, and music business to create artist-led, audience-aware development.
Interested in artist development or content creation?
Whether you’re at the start of a project or ready to level up your visuals, I offer tailored, collaborative artist development support.
Artist Development Support
✳︎
Content Creation
✳︎
Strategy-led approach
✳︎
Artist Development Support ✳︎ Content Creation ✳︎ Strategy-led approach ✳︎
How I can help
-
Visual identity & aesthetic direction
Brand clarity (who you are, how you look, how you show up)
Creative direction for releases & campaigns
Long-term artist vision (not just one-off shoots)
-
Press shots & campaign imagery
Social-first content (Reels, TikTok, short-form video)
Behind-the-scenes & documentary-style visuals
Visuals designed for growth, not just likes
-
Content mapped to releases, gigs & moments
Understanding of fan culture & digital platforms
Development that supports longevity, not trends
Over the past 4 months, I’ve worked closely with RUoK on artist development and content creation, helping shape both the project's visual world and its online presence.
What I’ve supported:
Establishing a clear visual identity
Consistent content creation across platforms
Creative direction for shoots & visuals
Ongoing collaboration rather than one-off work
The approach:
Rather than isolated shoots, this work focuses on continuity — building recognisable visuals that evolve alongside the music. Everything is created with the audience in mind, while staying true to the artist.